"The best selling clothing items on the site are prom dresses, Prom Dresses gowns, evening dresses and cocktail dresses," Wang says. "Custom sizing for dresses and other products provide women abroad with great quality dresses at bargain prices." She says while most of their business is coming from the United States and the UK, Canada, Russia and Australia also provide ample business. While these sites are providing dream dresses for many, several consumer watchdog Blue Sweetheart Short Cocktail Dress urge users to exercise caution before using wholesale websites, warning that some sellers may try to sell low quality goods.

"Like any vendor platform, you have to be careful," one moderator, Nyla, writes on the consumer watchdog website FraudWatchers.org. "You're only as protected as you make yourself, and the sites are Blue V-neck Floral Straps Long Evening Dress as legitimate as the individual sellers are honest." Though some may question the quality, Dhgate's Wang says the reason they are able to provide the items at a low price is because the prices aren't inflated from branding costs.

"After the recession, many buyers are no longer as loyal to the big brands and are looking for other options. The made-in-China items sold on DHgate.com offer a real alternative to traditional brands Brown And Blue Corset Cocktail Dress losing the quality," she says. In addition to avoiding markups from carrying a large brand name, the site offers cheaper shipping, she says. But quality isn't the only question, with several of the wholesalers providing remakes of designer dresses seen on the red carpets.